Chase For Giving announced their winners this weekend amidst more declarations of fraud and responsibility-less giving. Beth Kanter breaks down how Chase could have run their contest better, or at least, managed expectations better and made it appear like they wanted the participating non-profits to beg a bit less for their money.
Her post is great and truly insightful and anyone interested in philanthropic giving and/or cause marketing will definitely benefit from reading it.
After you read her post, I left a comment with my own two cents about Chase’s epic fail. Basically, though when a philanthropic becomes a competition of which cause is better than the other — the competition wins. Not the cause. Somehow integrity ends up being for sale, which is a horrible outcome.