Beth Kanter Breaks Down Chase’s Epic Fail For Giving, Giving Anyone Interested in Philanthropic Giving Something To Chew On

Chase For Giving announced their winners this weekend amidst more declarations of fraud and responsibility-less giving. Beth Kanter breaks down how Chase could have run their contest better, or at least, managed expectations better and made it appear like they wanted the participating non-profits to beg a bit less for their money.

Her post is great and truly insightful and anyone interested in philanthropic giving and/or cause marketing will definitely benefit from reading it.
After you read her post, I left a comment with my own two cents about Chase’s epic fail. Basically, though when a philanthropic becomes a competition of which cause is better than the other — the competition wins. Not the cause. Somehow integrity ends up being for sale, which is a horrible outcome.

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