Baseball bloggers have new incentive to move to Cleveland – free tickets to the Cleveland Indians. The Indians just announced their creation of the Tribe Social Deck at Progressive Field, the ball club’s first initiative under their new social media strategy.
The new deck encompasses 10 seats, which will be filled by a variety of bloggers and influential social media users throughout the season. In terms of tech logistics, the section will be outfitted with wireless Internet. Right now the section is invitation-only, but the Indians will be working with MLBAM to create an online application process for future games.
Considering that he Indians are currently suffering from general fan malaise from a few disappointing seasons(including a 97-game loss in 2009), it appears that they are hoping that their new ‘social’ guests will prompt positive talk about the ball club. The new social media press desk will surely help the Indians engage with a variety of new influencers and, perhaps, encourage new fanship from a younger, more tech-savvy fan base.
Sound like a social media grand slam to us!