Looks like Brazil and Australia have more in common than nice weather and attractive World Cup teams – both countries topped the latest global survey from Nielsen as social media powerhouses.
Australia tops the list of nations for average time users spend on social networks, clocking in just over 7 hours and 19 minutes per month on social networks and blogs. However, a higher percentage of Brazilians spend time on social media that any other nationality – a whopping 86%.
Brazilians have always been early adapters and have shown to be fanatical about social media. According to a recent Forester survey, 63% of Brazilians are members of online communities. One Brazilian quirk — Brazil is one of the few countries that hasn’t adopted Facebook, instead preferring Google’s Orkut as the nation’s social network of choice.
Meanwhile, Australia has more gradually become more connected, shooting to top of the socially savvy list more recently. However, even without Nielsen’s new list, it was clear to those watching that Australian social media use continued to increase. For instance, while Facebook didn’t overtake Google until March 2010 in the US – in Australia, the same occurrence took place this past December.
At the other end of the spectrum, Japanese users tend to only spend slightly more than 2.5 hours per month on social networks, perhaps due to the relatively high rate of mobile users in Japan.
Additional data from the Nielsen survey showed:
· Nearly a quarter of all time spent on the Internet is spent on Social Networks/Blogs.
· Of the global consumers who go online, nearly three quarters access Social Networks /Blogs.
· There has been a two-thirds increase in time spent on Social Networks/Blogs compared to last year.
For further details, please read The Next Web.