Brazil and Australia Would Win “Most Social” World Cup

Looks like Brazil and Australia have more in common than nice weather and attractive World Cup teams – both countries topped the latest global survey from Nielsen as social media powerhouses.

Australia tops the list of nations for average time users spend on social networks, clocking in just over 7 hours and 19 minutes per month on social networks and blogs.   However, a higher percentage of Brazilians spend time on social media that any other nationality – a whopping 86%.

Brazilians have always been  early adapters and have shown to be fanatical about social media. According to a recent Forester survey, 63% of Brazilians are members of online communities. One Brazilian quirk —  Brazil is one of the few countries that hasn’t adopted Facebook, instead preferring Google’s Orkut as the nation’s social network of choice.

Meanwhile, Australia has more gradually become more connected, shooting to top of the socially savvy list more recently. However, even without Nielsen’s new list, it was clear to those watching that Australian social media use continued to increase. For instance, while Facebook didn’t overtake Google until March 2010 in the US – in Australia, the same occurrence took place this past December.

At the other end of the spectrum, Japanese users tend to only spend slightly more than 2.5 hours per month on social networks, perhaps due to the relatively high rate of mobile users in Japan.

Additional data from the Nielsen survey showed:

·         Nearly a quarter of all time spent on the Internet is spent on Social Networks/Blogs.

·         Of the global consumers who go online, nearly three quarters access Social Networks /Blogs.

·         There has been a two-thirds increase in time spent on Social Networks/Blogs compared to last year.

For further details, please read The Next Web.

Posted via email from Speaking of Social Media


Facebook Continues Influential Reign Despite Privacy Concerns

In recent months, there’s been growing concerns from marketers that Facebook is losing appeal with the masses due to users’ increased privacy issues. It’s an apt concern, especially as May 31, 2010 was the unofficial “Quit Facebook Day”.


But, let’s not put too much credence in the hype created by the media and Facebook’s most vocal users; the platform brings in 150,000 new members per DAY.  Meanwhile, “Quit Facebook Day” only signed up 32,522 pledges – of which it’s uncertain if all actually quit.


In all actuality, Facebook is alive and quite well; let’s also remember that in March, Facebook actually overtook Google as the most popular US website.


Supplementing this information, Typepad just released numbers last week citing that Typepad users who installed the Facebook “Like” widget on their blog sidebars experienced a 50% rise in referral traffic from Facebook.  Facebook first revealed the “Like” button at its F8 Developer Conference in late April, making the  referral traffic numbers even more impressive considering the relatively short time the widgets have been live.


The “Like” button lets readers click on the feature and automatically share the story with Facebook friends without exiting the publisher’s website.


 According to TypePad, approximately 1,500 bloggers have installed the “Like” widgets since early May. Meanwhile, two thousand and four hundred bloggers have enabled a second feature that lets users “Like” individual blog posts.  These bloggers have seen a 200% growth in referral traffic from Facebook as a whole.


The numbers speak for themselves, so don’t even think about leaving Facebook or halting ideation for ways to harness the channel’s social media power. Facebook is doing just fine. 


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Posted via email from Speaking of Social Media