Facebook Continues Influential Reign Despite Privacy Concerns

In recent months, there’s been growing concerns from marketers that Facebook is losing appeal with the masses due to users’ increased privacy issues. It’s an apt concern, especially as May 31, 2010 was the unofficial “Quit Facebook Day”.


But, let’s not put too much credence in the hype created by the media and Facebook’s most vocal users; the platform brings in 150,000 new members per DAY.  Meanwhile, “Quit Facebook Day” only signed up 32,522 pledges – of which it’s uncertain if all actually quit.


In all actuality, Facebook is alive and quite well; let’s also remember that in March, Facebook actually overtook Google as the most popular US website.


Supplementing this information, Typepad just released numbers last week citing that Typepad users who installed the Facebook “Like” widget on their blog sidebars experienced a 50% rise in referral traffic from Facebook.  Facebook first revealed the “Like” button at its F8 Developer Conference in late April, making the  referral traffic numbers even more impressive considering the relatively short time the widgets have been live.


The “Like” button lets readers click on the feature and automatically share the story with Facebook friends without exiting the publisher’s website.


 According to TypePad, approximately 1,500 bloggers have installed the “Like” widgets since early May. Meanwhile, two thousand and four hundred bloggers have enabled a second feature that lets users “Like” individual blog posts.  These bloggers have seen a 200% growth in referral traffic from Facebook as a whole.


The numbers speak for themselves, so don’t even think about leaving Facebook or halting ideation for ways to harness the channel’s social media power. Facebook is doing just fine. 


For more information, please visit Mashable.com.




Posted via email from Speaking of Social Media


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