Marketers often consider Mommy bloggers and social media moms en mass — as one powerful and influential segment. However, new data from BabyCenter LLC suggests that there multiple varieties of social media moms, and some are more influential than others.
BabyCenter categorized social moms into two main categories: the Influencers and the Influenced. Interestingly, the Influencers comprise only 18% of the entire social mom population yet wield 78% of overall influence.
The Influencers are described as: